The Real Junk Food Project brief

The Real Junk Food Project Logo Design
The Real Junk Food Project (TRJFP) Leeds CIC are part of the The Real Junk Food Project network. They are a not for profit, Community Interest Company.

The Real Junk Food Project network is committed to addressing the issue of waste production, distribution and sale of food.
You may have heard of us, or seen us about. At TRJFP Leeds we are pioneers in the interception of surplus food and have inspired hundreds of other projects globally.
We are proud to have developed innovative use of surplus food items for the benefit of people and the environment in Leeds and Bradford since 2013.
With that food, we are able to:

Deliver food to benefit over 15,000 children and their families in Leeds and Bradford and support Fuel for School to deliver education packages about food and sustainability to schools
Operate our friendly Sharehouse - a food supermarket run on a pay as you feel basis
Support holiday hunger programmes across the city
Supply food to other Real Junk Food projects and pay as you feel cafes in Leeds
Operate a family friendly Freegan Box Project, which provides varied food, boxes for four for one week
Run environmentally friendly event catering

COMMISSION
TRJFP Leeds are looking to rebrand with a shorter name – Food Revival ( Yorkshire) – and a wider vision and we need a logo to reflect what we do.
We will be focusing, as the name suggests, on revival:
• Food that is destined for bins at supermarkets being revived and put to great use

• The revival of family sharing of food and cooking
• The revival of old skills and knowledge around using food
• A revived awareness of food and associated waste and its cost globally in financial and global terms
• The revival of education about food in schools
  CRITERIA
  We are open to suggestions and want you to be creative. Some things to consider:

• Avoid green as the main colour – we want to stand out from other environmental organisations
• Think about the idea of revival – vintage might be a good look, with a celebratory feel
• Avoid brash colours
• Whilst we are relatively open about what we are looking for, there are a few things we don’t want to see – forks, cutlery, foxes and bins
  WHAT WE WANT TO SEE
  Provide a logo design with two examples of wording:

• Food Revival
• Food Revival Yorkshire
  It would be useful if you could show the uses of this logo across different formats and platforms, for example, online (social media and website) and promotional (letterheads, business cards, packaging).
  PRIZES
  The selected artist will be awarded £150.
  SUBMISSIONS
  Please submit a digital concept (pdf or jpeg), including examples of how the logo might be used across different formats, with a brief statement outlining how you have answered the brief.
  All submissions should be sent to careers@leeds-art.ac.uk. Following the deadline, all submissions will be passed onto the client for shortlisting.
  DEADLINE: 9AM MONDAY 28 JANUARY