cherrytree bakery brief

Bakery Brand Design 
Cherrytree Bakery are a family-run business that make muffins and brownies for Costa Coffee and Nandos.
They are launching a new brand that will sell indulgent, premium hand-finished products to independents and wholesalers.

COMMISSION
They are looking for a brand design to complement their new venture and would like the following key branding elements:
• New brand name
• Logo
• Identity
• Collateral design (how the brand might be used across different formats)
The new brand will primarily be used for business-to-business sales, visible online (website, social media, etc.) as well as in print (packaging, promotional materials, official documentation, etc.) and, as such, should be professional yet eye-catching and recognisable.
You can see the Cherrytree Bakery’s existing website and branding here:
http://cherrytreebakery.co.uk/welcome-to-cherrytree-bakery
Please note, this new brand will be in addition to Cherrytree Bakery and not in place of.

SUBMISSIONS
Please submit a digital concept (pdf or jpeg), including the key branding elements and examples of how the brand might be used across different formats, along with a brief statement outlining how you have answered the brief.
All submissions should be sent to careers@leeds-art.ac.uk. Following the deadline, all submissions will be passed onto the client for shortlisting.
DEADLINE: 9AM MONDAY 29 OCTOBER

REGULATIONS

1. You must be a student of Leeds Arts University to enter;
2. Entries must be submitted by Monday 29 October 2018 to be considered. Neither the client nor Leeds Arts University can be held responsible for entries not received by this time;
3. Entrants must submit a PDF or low-resolution JPEG concept, by email, tocareers@leeds-art.ac.uk;
4. The image rights of the work will become the clients on receipt of payment;
5. Entrants accept that the client may request amendments to their initial concept, if they are chosen. This is included within the payment terms;
6. Payment of £1000 is fixed unless terms of the brief change, in which case a payment may be negotiated;
7. The decision of the client is final;
8. If none of the entries are deemed suitable, no design will be chosen and the brief may be re-advertised.