after eight alterations

Here is the design using a much more basic typeface to get an idea of how this would look. I think this design looks boring and the typeface we chose originally works a lot better.

We then altered the size of the main text and the tag line.



Here is the final design. I think it is bold and eye-catching and is true to the after eight branding therefore is easily recognisable. The wording is fun and a bit different to what you would expect from after eight.