Here is the final logo, we decided not to go for a bright colour like we had played around with originally we wanted things to be subtle and relate well to the bakery brand. I think these colours work really well as they remind me of baking and ingredients such as cocoa powder and golden caster sugar.
The name is inspired by the brand’s focus on selling indulgent baked goods. We thought the word ‘bliss’ would encourage the consumer to think about taking a moment out of their busy day to relax and enjoy a luxurious treat. We added the word ‘pure’ to show a complete feeling of contentment as though nothing could get better than that.
We chose to use script type throughout the branding to add a friendly, personal feel to the brand’s image. A lot of people like the idea of eating homemade goods and we believe this creates an illusion that these luxury bakes are one of a kind and lovingly prepared in someone’s kitchen rather than in an industrial setting. We wanted to create a brand which represented purity, artisan and elegance.
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