Friday, 1 March 2019
responding to the crit feedback
here is my final idea in response to the feedback I received. I think with just a few tweaks the poster looks a lot more professional and eye-catching.Adding the natracare logo and cotton logos at the bottom makes it seem more authentic and reliable. I wanted the posters to be as simple as possible as that relates to the branding. They make things as simple as possible - minimal packaging, minimal waste, minimal design.
For this yellow poster advertising the super tampons I changed to strap line from '100% biodegradable, 100% saving the planet' to 'less waste, less worry' as this is more consistent with the other posters and straight to the point.
After sampling lost of colours I decided to go with this light blue colour which is a lighter shade of the packing colour to advertise the 'light' tampons. I struggled choosing a colour that went with the packaging and the yellow and pink used in the other designs. I think this colour looks light, airy and refreshing which symbolises the end of your period/ a light flowing period.
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