In my crit it was suggested that I develop the idea to work on instagram as this would make it easier to target more people.
I didn't want the design to change much, I wanted the whole campaign to be consistent and memorable. I cropped my poster design so it fits on the instagram square I thought if someone saw it on instagram and scrolled past it but then saw the poster in real life they would recognise it and be more likely to pay attention to it.
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