To get an idea as to how the designs would look in context I did some quick mock ups. I think they work really well and I am pleased with how they have turned out. The brief was to bring an old brand and make it more popular and suitable for the modern world. We looked at Old Spice and how they had successfully done that by using humour so we wanted to do something similar. We thought about how we could make the posters funny just using type so we went with the secret confessions idea which is about keeping your guilty pleasures until after eight. I think we answered the brief really well and worked efficiently as Beth gave us a very limited time to produce work in.
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