logo development

 I found this image of a ration book and I really like to amount of shapes on it and faded stamps that you can see. From this image I looked at different typefaces that would suit this sort of style. I decided to go with a bold sans serif typeface.

I played around with the shapes that I saw on the front cover of the ration book and used these to frame the logo. I also used the colours I had swatched and really liked the combination of the burnt orange on the cream background. 

As the log needs two variations: one saying food revival and another saying food revival yorkshire, I played around with adding the word yorkshire to my logo. I thought using a script typeface would make it subtle and a bit more personal as it looks like handwriting. I also experimented with using a triangle which references recycling and how unwanted food is put to good use. 

i further exaggerated this recycling idea and added some arrows to show that it is a cycle like the recycling logo. I also made the text half toned so it looked as though it had been stamped onto the page referencing back to the ration book idea.  I don't think these logos work very well as they are a bit too cluttered. 

I then went back to the circle idea and worked on this further. I played around with different paint brushes as I wanted to create a coffee mug/ food stain look to subtly reference food. I thought this also referenced coming together and having a chat over a cup of tea or coffee.   

I then went back to the stamp idea and developed this further, I added a circle around the text to look more like a stamp and the cycle they often leave. I looked at how this would work on different colour backgrounds but preferred it on a white background as it stands out more.