For this brief I am rebranding 'natracare'. From doing lots of research into plastic waste from period products I have discovered natracare and how amazing their products are. Not only are their products organic, perfume free, chlorine free and 100% cotton they are also biodegradable therefore can be put in compost bins to naturally decompose or sent to landfill where they will breakdown and rot in our life time. This is very different to other tampons out there as they can take hundreds of years to breakdown due to the plastics used in them.
I don't really like natracares current branding or packaging therefore I want to give them a rebrand and make them a more desirable product to buy.
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