Totm is a very similar brand to Natracare but is designed in a much more eye-catching and engaging way, I want to create something similar with Natracare's rebrand to make it stand out and make people more aware of the good organic pads and tampons do for the world. It is a simple swap as organic tampons and pads feel and look the same as regular ones therefore aren't anything new to get used to like moon cups and sponges are.
What I like about TOTM is they not only use different colours for different products/ absorbencies they also use different patterns which I like the idea of.
description of TOTM pads:
- Organic cotton absorbent core and cover sheet
- Secure biodegradable backing with non-toxic adhesive
- Include wings for a secure and comfortable fit
- No fragrance, wood pulp or chlorine bleach
- Hypoallergenic and pH neutral
- Pads individually wrapped in compostable and biodegradable film
- TOTM is the period powerful brand with a range of organic cotton and sustainable period care. Designed to be kind to your body and the environment.
- Organic cotton medium pads with wings
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