Natracare's current packaging is very clinical and a bit cheesy. It doesn't stand out from competitors and it doesn't really celebrate how amazing it really is. The packaging does reflect its 'natural' nature but it doesn't emphasise the good it does for the environment. A lot of people may mistake this use of 'nature' to be related to the natural cycle of a period or mother nature and not realise they focus on making more environmentally friendly tampons.
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