Colour choices

To get an idea as to which colours to use for the branding of my product I looked into 'natural' colour palettes to get some inspiration. Obviously greens, blues and browns were amongst the selection which are very commonly associated with nature. However to my surprise a lot of pink and purple shades featured which colour work well for my design as they are colours associated with fruit and veg.


I also had the idea of doing seasonal colour palettes, colours that would relate to the seasonal fruit and veg in the package.