Monday, 12 February 2018

Final design - Owlcote

After the feedback I received from the crit I went onto develop my design and make a final decision as to which logo to choose.




The design people preferred in the crit was this one, however there were some comments that it may be too stylised to be used for a primary school. It was suggested that I add some eyes to make it more obvious to children that it is an owl.


I took the same eyes from another one of my designs as people thought it was a good idea to combine multiple of my designs. However I think this makes the owl look a bit crazy, if not scary! So I decided to alter them. 

I decided to get rid of the ring around the eyes to make them look smaller and less bulgy. I think this makes the owl look less crazy however there is still a scary element. 

I decided to draw my own eyes as I thought this would make them less harsh. I wanted them to be more of a curving shape to make them more realistic. However I don't like the look of this, I think they look a bit creepy. 


I decided to make the eyes simplistic to match the rest of the design and I really like this design. 

Overall I am really pleased with the work I have been able to produce in just 2 days I think it is suitable for the client but is still a bit different to the usual primary school logos you see. 








Here is a mock up of how I imagine the logo would be used, they suggested it would be used on letter heads and printed material as well as online. I think this helped me get an idea of whether or not the logo would be suitable. I think the logo is very professional looking as well as being playful which I think is perfect for a primary school. The typeface ‘univers’ was chosen as it is a common typeface used in exam papers in the UK as if it very clear and easy to read therefore I thought this was a goo typeface to use because of this. 


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