Friday, 16 February 2018

Seed packaging


As I am going to be putting packets of seeds in my mail out box, I looked into existing packaging of them to get an idea of how to package them. As you can see from the images bellow the existing packaging and displays are very bright and in your face.





All the seed packages have an image of what the grown outcome will look like which I imagine is used to inspire people, it is made to seem as simple as 'if you buy this seed you will produce this' however not all fruit/ veg/ flowers grow the same therefore it is not always guaranteed your crop will look like this. This can end in a lot of disappointment especially those new to gardening, I want my packaging to reduce these high expectations and possibly take away any imagery to make sure there is no pressure on the growers.




All the seed packets look the same and are very bright, using imagery does make it easier to spot them on the shelves however my product will not be sold in shops therefore I don't need to really consider this element.


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