Fictional Farms

British farms have hit back at Tesco using fictional farms to sell their food products.  The national farmers union are annoyed that Tesco are giving it's customers false information as to where their produce is from. However Tesco state that they have done this in order to suggest their products are of quality. New brands such as Redmere farms and Boswell Farm have come in to take over Tescos value range. However the NFU are convinced that this has been done because Tesco know the power fresh farm food has on consumers and is therefore misleading.
Tesco support their decision by saying that all their produce is sourced from family run farms as well as large farms who are all audited growers, they all fall under the same 'farm' category.

Consumers have expressed their outrage on social media saying it is shocking that Tesco are trying to hide where their food is actually sourced from. However Tesco are not the only culprits, Aldi has been caught out for doing the same and uses "Ashfield farm".

http://www.bbc.co.uk/news/business-35889282

Why are farmers concerned?
A number of brands have been developed which include fictional farm names including brands for Tesco and Aldi. These brands are falsely trading off the good name of British agriculture.

Why have retailers done this?
To try and communicate a message of quality and trust.

Is the country of origin clear?
Sometimes but it is not always clear,  if a product is British it usually has a Red Tractor logo which is something consumers should look out for.

What we can do to help?
Look out for the red tractor stamp on lamb and beef, even if its from a fictional farm, it is from a British farm.