To get some inspiration in terms of imagery I looked at the Harvard gift shop. I find it a lot easier focusing on one university compared to looking at all college marching bands as there's too many to look at. Harvard university is one of the most well known American universities in England therefore I saw it as appropriate to look at them as na example.
Their main colours are burgundy, white and black. Their anthem soldiers field is printed on the first t-shirt which goes:
SOLDIERS FIELD
O'er the stands of flaming Crimson
Harvard banners fly.
Cheer on cheer like volleyed thunder
Echo to the sky.
See the Crimson tide is turning,
Gaining more and more,
Then fight! fight! fight! for we win tonight
Old Harvard forevermore.
Where as the t-shirt that has 'ten thousand' printed on it refers to the song
Ten Thousand Men of Harvard:
Ten thousand men of Harvard want vict'ry today,
For they know that o'er old Eli
Fair Harvard holds sway.
So then we'll conquer old Eli's men,
And when the game ends, we'll sing again:
Ten thousand men of Harvard gained vict'ry today!
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