Lidl- encouraging children to eat veg

 Lidl has introduced a new range of vegetables to capture the attention of children and hopefully encourage them to eat more veg. The range starts from 39p and includes rad'f'ishes which are oddly shaped radishes and unicorn carrots. They believe that children are attracted by shape and colour therefore this range attracts them and makes meal times more exciting.
Overall they have seen a increase in sales for their fun vegetable range so much so their is already talk of adding to the range.