OWLCOTE

The initial designs I did were focused on typography, as you can see in the above design I used to O from OWLCOTES to create a simple logo. I thought this would be nice as it looks sophisticated and reliable which is a message the school will want to give out. The school name is long therefore it has to be the main focus of the logo as putting it in a smaller text would be difficult as it would be small and illegible.


I decided the capital letters looked too harsh so I changed them to lowercase which I like a lot more.



I then took the logo I had created and used it on its own rather than in place of the O which I find looks more professional. I find that using this format almost makes the text look as though it is and owl's body which I think is a nice touch.






I also tried this idea with the text featuring at the side of the logo which I think looks better and more like a school logo.



I then played around with using more of a cartoon owl in the logo as I thought this would work well considering the logo is for a primary school. My first design was a solid black owl which featured the logo in white however I don't think this emphasises the school's name enough therefore I will scrap this idea.


I decided to do a simplistic outline of an owl instead so that the logo could be more of a focus.


I then added a tree branch for the owl to sit on, the brief stated they wanted somewhere to potentially feature the school moto, I thought the design could be altered and placed on the tree branch if necessary.

I do like this logo but I think it may be considered as too immature for the primary school to be used as it doesnt have much sophistication to it and itsnt very professional.



To make it more professional looking I decided to just focus on using the owl's head in a very sleek manor. I used curves to reflect the movement in an owls feathers, I wanted to show the angelic side of an owl which I think I have achieved.