billboard design

To start off my designing I created an illustrator file which was 4 x smaller than the actual size as this was too big to be created. I wanted to use all 3 colours on my design work so that they all linked together. For a billboard I didnt want anything too fussy or difficult to read as I thought this would distract drivers and passers by which would be a bad idea. I want use the honeycomb pattern to relate this with the underground ad I design. Bumble stated they wanted a cohesive design so I plan on incorporating illustrations on the billboard as well.



I couldnt get the design to look nice when I only used a little segment of the honeycomb pattern therefore decided to take it all over the board and try work on a way to make it less distracting.



I used the same frame idea from my underground ad as I thought this would tie both the designs together. I thought this worked well in terms of making the design look less distracting but still being eye-catching.



I then took the same text 'join the hive' which I had used on the poster as I think this is a really good, straight to the point slogan. So far, at this stage I think the design looks good and consistent with the brand however I think it need more illustrative elements.



I then added in some illustrations that I used previously in the underground ad. The drawing of the two women was too large to feature on this therefore I used the two hand illustrations. As mentioned previously the phone in hand is there to represent a connection and social side of the app virtually. Where as the glass in hand refers to a physical meet up and chat over drink or a meal etc.



I then tried to add in the logo as this is a important element of the billboard. It shouldn't be too big but it should be easily recognised and viable. I first tried it in the corner, however I found this distracted from the hand illustration so chose to move it.



I want to feature the logo under the slogan as I think it suits the design better, however I think it needs more breathing space than this to make it noticeable.



I then copied the logo/ text box from the poster design as I wanted to relate the two designs with each other. I do like the look of this but I much prefer the slogan when it is bigger as I think this makes it easier to see for people driving by.



My final design consists of having the slogan in its text box further up the board to allow more room for the bumble logo to shine. I really like the design and think it would work well to attract passers by.