LOVEHONEY is set to spice up even more Brits' evenings when its new ad campaign airs tonight.
The new clip showcases all of the UK's biggest sex toy retailers wares - in a typically British way.
From cucumbers to battery operated fluffy rabbits - not to mention a very suggestive looking pocket - viewers' eyes will be popping out when it hits screens for the first time tonight.
What I like about love honey's advertising is that it is very tongue in cheek and cleverly done. Its appropriate for young children as they wouldnt really get the euphemisms therefore is suitable to be aired on TV. The imagery used is very simplistic but suggestive and shows sex and sex toys in a new way. Usually they are something people keep quiet about however their advert normalises the use of sexual aids and shows them in a very lighthearted exciting way. This is similar to the way dating apps are sometimes frowned upon, many people can be ashamed to be seen on them or ever use them therefore stray away from this form of dating/ social networking. Our campaign must normalise the use of dating apps/ this sort of social media to attract more people.
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