IG ADS

What Is Instagram Ads ??

Instagram introduces his advertising platform in the year 2015 with a method of paying to post sponsored ads content on Instagram i.e you have to pay for your ads to Instagram to reach to good and larger and more targeted audience. Instagram ads are great and an exciting way to showcase your products or service which you want to sell online and increase traffic to your website or wherever you want. Instagram ads are utilized to grow many big brands, website traffic, generate new leads and help to converts them into viewers to customers.

Why Instagram Ads ??

Since Instagram launched his advertising platform in 2015, Instagram ads have proven to be an effective and a good source to acquire the business from Instagram and generate leads. Instagram ads have driven more than 1 Billion users action.

Instagram ads are very good and effective for businesses due to the following reasons : 

1. Audience Growth: Instagram is one of the fastest growing social media platforms with 700 Million active users with it.

2. Intent: more than 60% of Instagram users says that they learn all things about any service or any product through Instagram and around 75% of the Instagram users say that they will take action like such as visiting sites, searching or telling their friends about a specific thing or product after seeing the post.

3. Targeting: Instagram ads use Facebook advertising system, which has an effective and good targeting ability.

You can easily target a specific audience on the basis of : 

• Location: In Location, you can target people based in specific locations such as counties, regions, cities or countries.
• Demographics: In Demographics you can narrow your audience based on information such as age, gender, and languages.
• Behaviors: In Behavior, you have to define your audience by activities they do on and off Instagram and Facebook.
• Interests: In Interests, you can reach people based on interests such as the apps they use, as they click on and accounts they follow.
• Custom Audiences: In Custom Audiences run ads to customers you already know based on their email addresses or phone numbers.
• Lookalike Audiences: In Lookalike Audiences find new people who are similar to your existing customers.
• Automated Targeting: In Automated Targeting, you can easily and quickly create those audiences which you think who might be interested in your business by using a variety of signals which includes location, demographics, and interests.

You can also target those users which brought something from you in past or interacted with your ads in past with the help of Pixel.

4. Attention: On an average users spends 1 Hour a day On Facebook, Instagram, And Messenger and In the U.S one in 5 minutes spent on mobile is spent on Instagram or Facebook.

5. Results: More than 400 Millions of the campaigns globally and this is really a great thing to achieving good results form Instagram ads. This data is provided by Instagram itself.

How Does Instagram Ads Works ??

Instagram ads work in a great and due to its bigger audience [ 700 Million ] on Instagram

What Are The Different Types Of Instagram Ads ??

Mainly Instagram ads are of 4 types :

1. Photo ads: Photo ads are those kinds of ads in which You can tell your story through a clean, simple and beautiful creative canvas to the peoples. Photos can be in square or landscape format.

2. Carousel Ads: Carousel ads are those kinds of ads in which You can add another layer of depth to campaigns, where people can swipe to view additional photos or videos in a single ad.

3. Video Ads: In Video Ads Get the same visually immersive quality as same in photo ads, with the added power of sight, sound, and motion. You can also share a video that is up to 60 seconds long in landscape or in square format.

4. Stories Ads: In Stories Ads Complement your feed content with ads on Instagram Stories. Connect with over 300 million accounts using stories daily.¹ Learn more about stories ads and specs.

Image Story Ads : 

The format of these types of ads is as same as of carousel ads but these are for Instagram stories.

 Video Story Ads : 

This is also another great type of format to run your ads i.e Video Story Ads because video stories ads can easily acquire viewers attention, people will expect to see videos. The selling part of advertising doesn’t feel as forced.