When thinking about ideas for the gif I thought about the important factors of the brand which would need to feature on the gif. As we had already done some designing and got a general vibe of how the campaign was going to look, it was pretty easy to think of ideas for the GIF. I want to contain elements from the existing design in the GIF to make all the branding consistent.
I decided to make a little poem as I thought this would stick in people's heads. I started off with the word 'date' and made a list of words rhyming with this to help me out. I came up with:
Find a hot date
Have drinks with a mate
Meet a business partner and celebrate
All on Bumble, download now, don't hesitate.
I also plan on using the same hand illustrations used in our other designs to make it recognisable as a bit of bumble branding.
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