Friday, 2 March 2018

Typeface

I wanted a script/ handwritten style font to use for headings and such as I think this adds more of a personal touch as it looks like someone has actually written it rather than a computer typing it and printing it. I chose to use Zenyth, a hand lettered font designed by Eva Barabasne Olasz. It is commonly used for branding projects and homeware design therefore I found it suitable. 

Along with this I wanted an easy to read typeface which would be legible when printed out, I chose to use futura as this is on vistprints top 12 easy to read fonts (which can be seen bellow). I think futura looks very modern and sleek which is an element I want to incorporate into my design work as I find a lot of gardening books and such that's already on the market is very old fashioned and dated. 


Georgia

Here’s the main thing you need to know about Georgia: it’s a serif font. That means each letter includes an embellishment in the form of a small line; the alternative, called sans-serif, is simpler and more streamlined. Even though serif fonts have that extra detail, they can still be a good choice for websites. Designed for Microsoft, Georgia was actually created with low-resolution screens in mind, so it’s ideal for your desktop and mobile site visitors alike.

Helvetica

Along with Georgia, Helvetica is considered to be one of the most easily read fonts according to The Next Web. This is a sans-serif font and one of the world’s most popular typefaces — a modern classic.

PT Sans & PT Serif

Can’t decide whether serif or sans-serif is for you? ParaType comes in both, so you can experiment to see the difference or use a combination of the two. PT Sans and PT Serif work together beautifully.

Open Sans

What makes this popular Google font read so well? In part, it’s the amount of space — called “kerning” — between characters. According to Google, Open Sans is “optimized for print, web, and mobile interfaces, and has excellent legibility characteristics in its letterforms.”

Quicksand

With so many customers using smartphones and tablets to access online content, your font of choice needs to work on small screens. Quicksand, another sans-serif font from Google, does well on mobile devices. It was built on a foundation of geometric shapes to give the impression of friendliness.

Verdana

Verdana sans-serif is another go-to font for web design because of its readability. Like Georgia, it was created specifically for computer screens. It’s a solid choice if you have large blocks of text, as experts generally agree that sans-serif fonts are easier to read on the web.

Rooney

Part of your brand identity is its personality, and that personality should also be reflected in your font. If your brand is lighthearted and you appreciate an unconventional approach, a custom font like Rooney could be a perfect fit. The font’s designer, Jan Fromm, writes that “rounded shapes and soft curves” leave the reader with an “overall impression of warmth and smoothness.”

Karla

There’s nothing fussy about this sans-serif typeface: Karla is tidy and simple. Google describes it as “popular and quirky,” making it another good pick for distinctive, fun-loving brands.

Roboto

Originally created by Google for use with its Android mobile operating system — and now used for Chrome as well — Roboto comes off as a little bolder than some typefaces. Google calls it “modern, yet approachable.” If that sounds like your brand, give it a go.

Ubuntu

If you’re looking for something distinctly modern, try Ubuntu, which comes from a South African word meaning “humanity.” This is a humanist-style typeface, meaning that it references calligraphy and the way humans actually write by hand.

Lato

Naming Lato one of the 10 best Google Fonts for websites, art and design resource Creative Bloq writes, “The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness.” Doesn’t that sound perfect for a business site?

Futura

If there’s one more factor you should consider when choosing your font, it’s whether the tone of your site content is formal or casual. Futura is one of those fonts that can be used for both. It’s always sharp and clean—and when your ultimate goal is readability, that counts for a lot.

No comments:

Post a Comment