VIDEO IDEAS

Main elements of bumble to include in the video:

BumbleBIZZ
BumbleBFF
Bumble

Targeted at students
Mainly female
Strong independent women, making the first move

The colours; pink, yellow, blue

Honeycomb patterns

Illustrations

I then started generating ideas and thought about how to reference all three of the aspects of the app (business, romance, friendship.)
I thought about focusing on an illustrated character making connections through her phone. How it is easy to find whatever you're looking for on bumble. Swiping through the different categories from love, to friendship to business.

I also thought about how the app could help you with all of these areas of your life. Someone could go from having a business meeting, to then going shopping or for lunch with their friends to then going on a date in the evening. All of these connections have been made through bumble.