Me and Danii then looked at the designs together and simplified them. We removed the honey comb background to make it more impactful and easy to see from a distance. I really like my original designs however I can see that this style would work better and potentially be more appealing as it is straight to the point.
For the bus ad we did the same thing and simplified it further again removing the honeycomb background as well as changing the text to white with a black shadow rather than the other way around.
Initially I really struggled designing the underground add, however I think that this design looks really good and is probably one of the strongest out of the collection.
I then put our bus add in context to see how it would actually look on the side of a bus and whether or not it would be eye-catching. I personally think it works really well and I'm please with how its turned out however I think the text would potentially look better in black as it would be more visible from a distance.
We have decided to change the text to black to make it stand out more and I think it has worked really well. It emphasises the black outlines in the design on the text boxes and illustrations.
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