underground design

For the underground design I started off by creating a illustrator file of the size of the poster (1200mm x 1800mm) to get an idea of scale and space. I started off by placing one of my illustration in the corner to see how much space they would take up, I wanted the two women to be the main feature as I think it represents the brand well: Female empowerment, meeting a partner, meeting a business partner, meeting a friend. This image represents them all. Similar to the previous bumble booklet I looked at from their website, I drew a rough black line as a boarder as I really liked this idea.



I then played around with the honeycomb design as I thought this would make a nice background for the ad as it is subtle and ties in the bumble design.



I transformed the pattern into yellow and pink hexagons to tie in with the bumbles colour scheme, I also added some text boxes in a similar style to the booklet I looked on bumbles website as well as the boarder I used. I also drew some extra illustrations to fill in a bit of the space, these include a phone in hand to reference making connection, the starting point of finding people is on the bumble app which most people use on their phone. I also drew a hand holding a wine glass as a lot of people meet up for the first time over drinks whether it be coffee or alcohol this references that.



To add text I did some hadn't drawn typography to add to the illustrative sort of vibe however I dont like how this looks as I don't think the text stands out enough.



I then tried the text in black to see if this made it pop more but again I think it got lost and would benefit from being an actual typeface rather than hand written to make it more distinct and recognisable.



I then changed the typeface to Gotham THF which is a typeface provided by YCN as part of bumble's design specification. I also added a white reflection/shadow in the background to make the text pop eve more. I also replaced the logo with one again provided by YCN  in the Bumble package, originally it was yellow however I changed it to black so that it would stand out against the pink.



I then went onto incorporate blue into the design which refers to the BFF section of bumble. I didn't put it in originally as I thought it would be difficult to balance 3 colours at once and found working with 2 then adding a 3rd one much easier.
As you can see I added more space around the hexagons in the background which I think looks a lot better and more professional. I also added the good play and app store logos to show people that it is an app and where to download it.



I then added the two hand illustrations at either side of the women to add something extra to the poster and reference that it is an app through the means of showing a phone. Also suggestion a meet up/ going out by having the wine glass in hand.