me and Danii came up with the idea to have each video clip focused around the use of a phone as this is the main location bumble is used. In today's day and ages everyone is constantly on their phones therefore we found this fitting.
We wanted something which showed the swipe action on the phone to reference what you do whilst using the app. We decided to not show someone swiping through images but instead show them swiping through the options available to the user on Bumble.
From this idea I designed two sets of story boards based around this general idea. Both ideas are very similar however the 10 second version is a much more condensed story where as the 30 second video is a bit more bulked up.
here are my story boards for the 10 second video, as you can see I have outlined a general idea as to what it going on in the drawing. I also designed my own template to fit with the bumble design and think it works really effectively.
As you can see in these story boards I have added more 'fillers' in to make the video a bit longer and potentially more interesting. The first image shows a girls bag vibrating/ ringing therefore adding mystery and hopefully grabbing the viewers attention enough to watch the ad.
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