logoplaste- milk bottle \

Over the years the common plastic milk bottle has become bland and un-exciting. Some consumers may still remember the nostalgic sound of the traditional glass milk bottle that was delivered by white coated milk men and women, driving milk floats and delivering to your doorstep.
Now the milk containers all look the same both in style and shape, fit for purpose but with no distinguishing features or character.

THE BRIEF

The challenge for this brief is to design the next generation of milk bottle packaging in the form of a 2-pint fresh milk bottle made from plastic. The solution still needs to be practical, easy to use and be handled by both the elderly and children.

It is important that your design includes the primary function of being easy and stable to pour the contents, without mess or spillage and for the opening to be re-sealable to maintain fridge life and freshness. Your solution should not only have ‘stand out appeal’ in store but also look good on the breakfast table. With more consumers shopping on line for their groceries, transportation of this fresh milk products from the manufacture is also to be addressed in ensuring your design solution can withstand the rigours of filling, packing and delivery to both retail outlets and the consumer at home.

The visual presentation and styling of this new plastic milk bottle needs to reflect a quality product to the consumer, one that is convenient, easy to use and looks good both in store displayed and in the home.
Points to consider

• Visual appeal and shelf impact
• Easy handling by a variety of age groups
• Functionality
• Effective dispensing and re-sealing
• Safe and secure delivery to the consumer purchasing on line, and to stores from manufacturer
• Filling, storage and display

MATERIALS TO USE

For your mock ups use an appropriate material to represent plastic

PRIZE

An all-expenses paid trip to Portugal to visit Logoplaste and our innovation lab – the design and technical centre for all group Research and Development activity.

You will work with our teams focusing on design, packaging and engineering support, raw materials and sustainability. Visit the dedicated lab trials centre where rigid packaging and containers are produced in the development phase.
will award £500 to the student who has provided the best entry.