Graze box

I decided to order a graze box to get some ideas as to how existing mail out / subscription boxes arrive. Graze boxes are very natural looking and organic which is something I want to create in my own product.

   The box has a very simple look to it, the only thing on the top of it is the brand name, it doesnt look very appealing or exciting. I would prefer my box to look more inviting as I think this would make people look forward to it coming every month and make them want to open it and possibly keep/ reuse the box which would be good for the environment.



The back of the box is a bit more interesting and is where they print the customers address which I think is a good idea as it doesn't destroy the appearance of the box as it's very discrete. The box also promote their social media to encourage people to follow them and take photos of their products/ write about them.




inside the box comes a piece of paper with the nutritional values for each of its products, I think this is a nice touch as it doesnt ruin the food packaging but also provides important/ useful information all in one place.




The containers that the food comes in are very simplistic and straight to the point. I think it is nice that you can see the product through the packaging as if it is something you've never eaten before you're more likely to want to see what it looks like, this ensures you can do that without having to open the product.



The box also comes with a small voucher to give to a friend which will expand graze's client base, I think this is a really good idea and is something I will consider doing with my own package.